About us | Aquarelle

Nearly 40 years of artisanal and creative expertise: pioneers of French e-commerce, we are a family-owned company with more than 130 employees who put flowers at the heart of their daily work.

Once upon a time… an Aquarelle shop in Rennes

Our first shop opened 40 years ago in Rennes, on Rue Jules Simon. The quality of the flowers and the beauty of the arrangements were highly appreciated by our customers, encouraging Aquarelle’s founding brothers, Henri and François de Maublanc, to open more shops.

Within just a few years, the number of shops grew and Aquarelle became a leading florist in France.

From the very beginning, our range was generous: hand-tied or arranged bouquets, country-style, fragrant or romantic bouquets, designed to meet every customer’s wishes.

Then, Aquarelle became the first online specialist in home flower delivery!

When a customer asked to have a bouquet delivered to a shop on the other side of France, Henri and François de Maublanc decided to take their business online.

Following the true start-up spirit of the 1990s, François de Maublanc spent countless nights photographing bouquets and putting them online.

In 1997, the Maublanc brothers launched the first website specialising in home flower delivery. With Aquarelle.com, it became possible to order a bouquet online and have it delivered anywhere in France. Aquarelle’s guarantee: the bouquet delivered is 100% identical to the bouquet selected online.

Aquarelle, flower artisans for nearly 40 years

Being online doesn’t mean being automated, especially at Aquarelle! Every day, our florists handcraft your bouquets with care and passion. Nadège, Séverine, Sophie, Ludivine, Nathalie, Sandrine, Christelle and all our florists take particular care when creating each bouquet, ensuring you and your loved ones enjoy the very best floral experience. It is thanks to them that your bouquets are so beautiful!

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A little corner of paradise in Brasseuse, in the Oise region

On the route to Europe’s major flower markets, a former 19th-century distillery is home to the creation of our hand-crafted bouquets.

This is where everything happens: flowers arrive every morning, our expert artisan florists handcraft the bouquets, and they are then sent to you or your loved ones. A very short supply chain to guarantee optimal freshness for every bouquet!

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Fresh, seasonal flowers from the best growers

We have always worked with the best growers to guarantee bouquets made with fresh, seasonal flowers with optimal longevity. In particular, we showcase French flowers and growers through our “Fleurs de France” certified bouquets, made exclusively with flowers grown in France.

Depending on the season, you will find our bunches of anemones, ranunculus, tulips and peonies grown by the best French growers: Didier in Nouvelle-Aquitaine, Jean-Yves in Brittany, Séverine in Île-de-France, Nicolas in Hauts-de-France and Damien in Picardy. They take particular care in growing their flowers.
When the season does not allow it, our flowers come from the Netherlands, the world’s largest flower market.

French flowers all year round

To allow you to enjoy French flowers even more and to showcase small local growers, we have also chosen to offer the “Market Bouquet”, made with flowers grown in France and selected according to the day’s arrivals. Every day, you can enjoy a unique French bouquet created by our artisan florists.

Looking for fragrant flowers? We offer naturally scented flower bouquets, as well as a “Fleu ```

40 YEARS OF SAVOIR-FAIRE

Artisan florists since 1987

SIMPLE AND QUICK ORDERING

Finalise your order in a few clicks

DELIVERY ON SET DATE

In 3 hours by bike in Paris and within 24 hours throughout France

FAITHFUL TO THE PICTURE

Photo taken before dispatchment and sent by email